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What’s The Hype?
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Launched in Late 2020, Short is Googles Answer to Instagram Reels & TikTok; you’ve seen it, thought about it but what are the Top Trends which will make your brand successful on the platform?
Before we get into that lets look at the platform itself. YouTube itself accounts for nearly 25% of all mobile traffic Worldwide. With an audience like that it only makes sense to leverage them into a shorter form product, as viewing habits change due to TikTok and Instagram Reels.
Great, but why is it important to me? Well, as currency, a single YouTube subscriber is worth 25 on TikTok. YouTube are increasing emphasis on Shorts through increased exposure; creators are seeing increases in subscribers and YouTube is seeing an increase in adoption with 172% growth of the product 2021-2022. With all this success Google are set to monetize the product by turning on ad spend during 2023.
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Top Trends and Tips For YouTube Shorts in 2023
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YouTube has made some improvements to the YouTube Shorts experience, but more importantly, the platform is now focusing on using it to improve discoverability, and the statistics speak for themselves. Here are a few key stats about YouTube Shorts and their implications for creators:
- 25% of the world’s population and 25% of all mobile traffic is on YouTube. This demonstrates the platform’s reach, particularly in countries where TikTok is banned, such as India. Additionally, the increased ease of creating content using Shorts is likely a contributing factor.
- 72% of YouTube Shorts are over 16 seconds long. Users are taking advantage of the longer side of Shorts, possibly as a result of the platform’s incentives for creating longer videos. This suggests that YouTube Shorts may lead to more engagement on longer videos.
- One YouTube subscriber is worth 25 TikTok followers, according to a report by CNBC. According to a credit card for social media influencers, the Karat Black Card, the minimum threshold for eligibility is 2.5 million TikTok followers, compared to 100,000 YouTube subscribers.
- YouTubers are reporting significant increases in subscribers when they post YouTube Shorts. This highlights the importance of aligning your Shorts content with your regular video content.
While it is yet to be determined if YouTube Shorts will ultimately devalue YouTube subscribers in the long run, for now, utilizing Shorts is the fastest way to grow your subscriber base.
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