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Grow on TikTok – FAST in 2023!
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Want to grow your presence on TikTok? Here are the top 6 tips for doing just that:
- Niche down – target a specific audience, instead of trying to appeal to everyone.
- Post at the right time – avoiding the morning and early afternoon, and posting on Fridays and Saturdays instead.
- Take advantage of Duet and Stitch – collaborate with other users and get your content seen by more people.
- Participate in popular challenges – or try create your own, and put your own spin on it to stand out.
- Sounds – Use trending songs to increase engagement with your content.
- Optimize – Update your profile and content with relevant hashtags to make it easier for users to discover your content.
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The Trends
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- Focus on a specific niche to grow on TikTok. When you try to appeal to everyone on TikTok, you may not resonate with anyone. Instead, targeting a niche audience can help you reach a more engaged user base. For example, fashion is a highly competitive category on the platform, the hashtag #fashion alone has over 188 billion views. To stand out, consider a sub-niche such as street style or mid-sized fashion which have a lower view count but a more targeted audience. Knowing your audience and understanding their preferences is key to narrowing down your niche. Look at your competition, note what videos perform well and use your buyer personas as a guide when creating content.
- Timing is crucial to grow on TikTok. When you post content on TikTok, it’s not just the content itself that matters, but also the timing of the post. A recent survey conducted by Hubspot Blogs among 300+ marketers revealed the optimal and less ideal times to post on TikTok.
- The best time of day to post is between 3-6 PM and 6-9 PM
- The best days to post are Fridays and Saturdays
- Avoid posting during the less active hours of the day, such as 6-9 AM and 9-12 AM
- Avoid posting on Mondays and Tuesdays Since TikTok is widely used among Gen Z and many of them are in school during the day, it’s not surprising that the morning and early afternoon are less active hours. To boost engagement, aim to post towards the end of the week or during the weekends.
- Collaborate to boost visibility of your content on TikTok. TikTok offers various features that can help you collaborate with other users and increase the visibility of your content. Two such features are the Duet and Stitch. The Duet feature allows you to play your video alongside another user’s video, which is useful for adding commentary or a funny reaction to the original video. The Stitch feature lets you play up to 5 seconds of another user’s video as an introduction to your own.
To maximize the potential of these features, seek out and engage with top-performing videos within your niche by using keywords relevant to your brand. Once you find a video that you like, use the Stitch or Duet button to add your own creative touch. You can also encourage others to collaborate with you by using your videos. A great example of this is Tesco, a British grocery chain, who asked users to duet with their video for a chance to become the new voice of their checkout machine. The campaign generated 22 million views and thousands of duet submissions.
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- Get creative with challenges to increase your followers on TikTok. Participating in challenges on TikTok can be an effective way to increase your followers. The key is to find the right challenge that aligns with your brand and is likely to gain traction. Some challenges may not gain much attention while others can go viral quickly. Once you identify a suitable challenge, add your own unique spin to it so that your brand stands out. Additionally, creating your own challenge can be another great way to increase your followers. Keep in mind, it is important to make sure the challenge is simple and easy to participate in to get engagement.
- Use trending sounds and music to drive engagement on TikTok. Sound is a crucial aspect of the TikTok experience, with 88% of users stating its importance. Leveraging trending sounds can be an effective way to increase engagement on your content. TikTok has a wide variety of sounds available, with some that are more popular than others. To get the most out of your videos, use sounds and music that are currently trending and well-liked by the community. 67% of TikTok users also prefer branded videos that feature popular or trending songs. You can find trending sounds by visiting TikTok’s Creative Center which ranks the most popular sounds daily, it also allows you to filter by region, which can be useful when targeting a specific audience.
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Summary
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By following these tips, you’ll increase the chances of your content being seen by a more engaged audience and ultimately, help you to grow your presence on TikTok.
If you are brand looking for a strategy or content solution reach out to the Engaged Agency today for a free consultation.
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