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The Top Marketing Trends for Instagram 2023
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A photo app which now prefers video, 2022 had everything, so what will be the Top Marketing Trends for Instagram this year?
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Instagram is one of the most popular social media platforms, with over 1 billion active monthly users. As such, it has become a vital tool for businesses and marketers to connect with their target audience. With the new year just around the corner, it’s important to stay on top of the latest trends to ensure that your Instagram marketing strategy stays ahead of the curve. Here are the top 10 Instagram marketing trends you need to know for 2023.
- Prioritization of Reels
- Nostalgic Features
- Creator-inspired Content
- Brand Partnerships and Affiliate Marketing
- UGC Creators
- Video Memes
- New Forms of Content Creation
- Boosted Content
- Live Shopping
- Brand Personalities
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The Trends
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Trend #1: Prioritization of Reels Instagram’s emphasis on short-form video, Reels, has been increasing, and this trend is set to continue in 2023. According to Later, a social media management platform, they have seen a 500%+ increase in engagement rate since embracing Reels. “And with fierce competition from both TikTok and YouTube, we expect the platform to continue to prioritize Reels in the new year,” said Later’s Social Media Manager, Christine Colling.
Trend #2: Nostalgic Features of Yesteryear Instagram introduced a number of nostalgic features in 2022, such as Notes, music in feed, and Group Profiles. This could be a sign that photos will make a comeback. “If we rewind the tapes, earlier this year a “Make Instagram Great Again” campaign was launched against the platform (supported by members of the Kardashian-Jenner fam), resulting in a direct response from Adam Mosseri himself,” notes Later. Mosseri stated that Instagram will stay committed to supporting photos and dial back suggested posts, suggesting that we might see a bigger balance of photos on the platform in the future.
Trend #3: Creator-inspired Content Creators are the trendsetters of Instagram, and they know how to tell a story through their posts. “Brands are quickly adapting their content to weave in elements of how creators film and edit their clips together,” said Colling. “The brands who succeed will come across as more organic and less promotional – similar to popular creators.” Brands and businesses should keep an eye on the creator community to stay ahead of the curve.
Trend #4: Brand Partnerships and Affiliate Marketing Instagram is set to double down on monetary incentives for creators, making it easier for them to connect with brands and earn a commission from their partnerships. With features such as Collabs, the Creator Marketplace, and affiliate tools, Instagram will become the go-to destination for creators to showcase the products they love and earn money from them.
Trend #5: The Power of Influencer Marketing Influencer marketing has become one of the most effective ways for businesses to connect with their target audience. According to a study by eMarketer, influencer marketing is projected to become a $10 billion industry by 2020. In 2023, we can expect influencer marketing to become an even more powerful tool, with more businesses turning to influencers to increase brand awareness and drive sales.
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Trends 6-10
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Trend #6: The Rise of AR Augmented reality (AR) is a technology that overlays digital information on the user’s view of the real world. Instagram has already started to incorporate AR into the platform, and this trend is set to continue in 2023. Businesses can use AR to enhance their Instagram posts and create interactive experiences for their customers.
Trend #7: The Importance of Instagram Stories Instagram Stories are a powerful marketing tool that allows businesses to connect with their audience in a more personal way. In 2023, we can expect to see more businesses using Instagram Stories to engage with their customers, increase brand awareness, and drive sales.
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Summary
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In conclusion, Instagram is a powerful tool for businesses and marketers to connect with their target audience. By staying on top of the latest trends, you can ensure that your Instagram marketing strategy stays ahead of the curve in 2023. Whether it’s prioritizing Reels, embracing nostalgic features, or leveraging the power of micro-influencers, there are plenty of opportunities for businesses to connect with their audience on Instagram.
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