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January 6, 2023

How is TikTok Impacting the Automotive Industry?

automotive TikTok taking over an industry

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TikTok. – Driving Change in the Automotive Industry

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TikTok, the short-form social media network, has exploded in popularity over the past few years. Becoming a major player in the world of social media. In 2023, TikTok will continue its rapid growth. We look at how the Automotive TikTok sector will grow.

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TikTok has already made its mark in the industry through the use of sponsored content.
 
Many car companies like Bentley, have already turned to TikTok as a way to promote their products. This has resulted in a surge of creative and engaging content from automakers. Influencers are able to showcase new technology and performance in genuine ways to their audiences. Brands on TikTok have seen success in driving website traffic, online sales, and dealership visits.
 
TikTok has also become a place for car enthusiasts and DIYers to share their passion for all things automotive. Restoration, modification and custom builds, are gaining traction. TikTok users are sharing their love for cars and providing inspiration for others. This has led to a thriving community of car enthusiasts. The largest automotive influencers now have a reach of over 10m people.

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Automotive TikTok – Why so popular?

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TikTok allows companies to connect with younger audiences with greater authenticity. Traditional forms of advertising, like TV, often fail because they are over produced. TikTok, allows for more creativity which resonates better with younger audiences.
 
TikTok will continue to impact the industry in 2023 with the use of AR (augmented reality) and VR (virtual reality). The technology is already integrated into the platform. Through AR, users can experience cars in a new way. Users can take a virtual test drive of a car, or even see what a car would look like with different customisations. This technology could completely change the way we buy cars.
 
TikTok is also expected to play a significant role with the increased use of influencers. Many car companies are turning to TikTok influencers to help promote their products. Influencer marketing has become a popular way for companies to reach their target audiences. And TikTok has a large pool of influencers with a significant following on the platform.

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Summary

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TikTok will have a major impact on the automotive industry in 2023 and beyond. Whether it’s sponsored content, the thriving community, or the use of AR, TikTok will be a force in the world of cars. As the platform continues to grow, it will change the way brands communicate to new audiences.

For more car stories, check out this Bentley post.

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