Case overview
Providing more value than necessary. What started as a small instagram Feature grew into a much larger opportunity, crossing social and web.
The Brief
Ojay Keen was given the opportunity to feature for Nike Run Club. As a multi-disciplined athlete he leapt at the opportunity but didn’t want his feature to solely focus on running. Nike agreed to this approach and we followed Ojay to London, Dubai and Amsterdam across various competitions to promote the Nike Running Club.