Auto Trader – Car Buyings Back

Case overview - 200 ASSETS / 2 WEEKS

With the rules of Covid lifting, Auto Trader needed a new commercial to announce new safety products and protocols which were in place to drive back customer demand into car showrooms.

The Brief

Announce everything, everywhere! Shot across 3-days this TV Spot was conceptualised, produced and post-produced by Engaged/RADIAL. Over the turn of the post-production stages we delivered over 200 assets spanning TV, Social and Web.

The Results


Social Views




Enquiry Uplift