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Top 10 TikTok Stats for Marketers
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As a marketer are you thinking about TikTok then look no further, here are our top 10 TikTok Stats for marketers in 2023 to keep you in the know and ahead of the rest.
TikTok continues to dominate the social media scene, with its popularity and user base expanding significantly in 2022. Despite some people’s love-hate relationship with the platform, it has become increasingly difficult to ignore.
In addition to being known for its dance challenges and Gen Z audience, TikTok now hosts a diverse range of content and communities. The app’s in-app shopping feature, introduced in 2021, has also made it a must-have for businesses seeking to directly engage with their customers.
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#1-5 Top TikTok Stats for Marketers
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1. Most Downloaded App 2019, 2020, 2021 and 2022
TikTok was the most downloaded app of 2021, surpassing Instagram with over 656 million downloads. This marks the third consecutive year that TikTok has claimed the top spot, with 850 million downloads in 2020 and 693 million in 2019. Despite a drop in worldwide downloads compared to the previous year, TikTok held onto its number-one ranking and was also the most downloaded app in the US with 94 million downloads in 2021, a 6% increase from the previous year. Additionally, TikTok was the top-grossing app of 2021, generating over $2.5 billion in consumer spending.
2. Downloaded over 3billion times
TikTok has achieved an impressive milestone of over 3 billion downloads, reaching this number late 2022.
This is particularly noteworthy as it took less than a year for TikTok to surpass its previous download milestone of 2 billion. TikTok is also the first non-Facebook app to reach 3 billion downloads, with only Facebook, Messenger, Instagram, and WhatsApp having previously accomplished this feat.
Despite only launching in 2016, TikTok has become the seventh-most downloaded app of the decade.
3. Over 1 billion active users
TikTok is experiencing tremendous growth, with an average of 650,000 new users joining the platform every day, equivalent to the entire population of Helsinki.
This translates to an impressive eight new users per second. In September 2021, TikTok’s parent company ByteDance announced that the platform had reached one billion users, a 45% increase from July 2020. This rapid growth is a contrast to Facebook and YouTube, which both took eight years to reach one billion users. TikTok is expected to continue expanding, with an anticipated 1.5 billion users by the end of 2022.
4. Bigger than Instagram in US for Millenials
TikTok has now surpassed Instagram for popularity among Gen Z users (born between 1997 and 2012) in the United States, with 37.3 million to Instagram’s 33.3 million.
5. Measuring engagement? Look no further
TikTok’s ability to keep users engaged for long periods of time is undeniable. In fact, it is the most engaging social media app, with an average user session lasting 10.85 minutes. This is more than double the amount of time spent on the second-most engaging app, Pinterest, which averages 5.06 minutes per session. TikTok’s engagement levels are also significantly higher than on Instagram, where users spend an average of 2.95 minutes per session.
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#6-10 Top TikTok Marketing Stats
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And here is the second half of our Top TikTok Marketing Stats
6. Music is bigger than ever!
Compared to 2020, three times as many songs surpassed one billion views. 75% of TikTok users say they discover new songs on the app, and 73% of users associate specific songs with TikTok. Many of these tunes find conventional success too: in 2021, 175 songs trended on TikTok and charted on the Billboard Hot 100.
According to the TikTok’s What’s Next Report 2022, 88% of users report that music is critical to the TikTok experience. Maybe that’s why 93% of top performing videos use audio.
7. Video length is on the rise
Previously, TikTok users were restricted to 60-second videos, but in July 2021, the platform began offering the option to upload videos up to three minutes in length. This was later extended to a maximum length of 10 minutes in 2022.
TikTok reported in October that longer videos, which are defined as anything over one minute, had already garnered over five billion views globally.
These types of videos are particularly popular with users in Vietnam, Thailand, and Japan, while users in the US, UK, and Brazil show the highest levels of engagement with them. In November 2021, TikTok introduced TikTok TV, providing users with additional ways to watch videos. This is expected to increase TikTok’s reach and engagement, similar to how more than half of YouTube users view content on a TV screen.
8. People are talking Business
According to TikTok’s What’s Next Report 2022, topics related to investing, cryptocurrency, and all things finance had a huge year. Compared to 2020, views for videos tagged #NFT grew by a brain-melting 93,000%. The #crypto hashtag also exploded, garnering 1.9 billion videos. Financial topics are subject to TikTok’s wild tendencies, as exemplified by the #TikTokDogeCoinChallenge.
But there is also an active and rapidly growing personal finance community on the app.
9. Users outspend every other app on TikTok
According to AppAnnie, TikTok has emerged as the top app for driving consumer spending, overtaking Tinder in the process. In 2021, consumer spending on TikTok saw a significant increase of 77%, with users spending a total of $2.3 billion in the app compared to $1.3 billion the previous year. This impressive growth has solidified TikTok’s position as a leading platform for driving consumer spending.
10. Influencers really matter
If you are considering TikTok as a channel in 2023, then theres a right and a wrong way of doing it.
TikTok’s Creator Marketplace, which features over 100,000 official influencers known as creators, is a valuable resource for brands looking to reach their target audiences on the platform.
By partnering with creators, brands can create content that resonates with users, who are often receptive to this type of marketing. In fact, 35% of users discover products and brands through creators, and 65% appreciate when creators post about products and brands. A case study involving beauty brand Benefit Cosmetics and their Benefit Brow Challenge illustrates the success that can be achieved through such partnerships.
By working with Gen Z and Millennial creators to promote their new Brow Microfilling Pen, Benefit Cosmetics generated 1.4 million impressions and over 3500 hours of views.
If you need help with a project or sourcing influencers reach out to us for a consultation.
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